Born from Pain, Built for Healing
The story of how one athlete's struggle became a solution for thousands
The Moment Everything Changed
Picture this: You're deep into a long training swim, pushing your limits, when suddenly the chafing becomes unbearable. Your tri suit is working against you, creating raw, burning friction on your arms, armpits, and shoulders. The anti-chafe product you trusted has failed you when you need it most.
This was our founder's reality during one particularly brutal training session. But it wasn't just the immediate pain—it was the helplessness that followed. Nothing existed to heal the damage once it was done.
That's when the lightbulb went off.
If the market couldn't solve this problem, we'd have to create the solution ourselves. What started as personal frustration became a mission to help every athlete who's ever had to cut a workout short because of chafing.
What Drives Us Forward
Authenticity
We embrace who we are and where we are in our journey. No pretense, no perfection—just real athletes supporting real athletes through every challenge.
Adaptability
Life happens. Events get cancelled, injuries occur, plans change. We adapt because that's what athletes do—we find another way to keep moving forward.
Discipline
We see the discipline it takes to maintain training plans, meal prep, gear management, and family life all at once. We're here to support your dedication.
The Journey So Far
The Breaking Point
Quit a job that was detrimental to health and cashed in a 401k to fund the dream. Sometimes you have to bet everything on yourself.
The Two-Year Search
Nearly two years spent finding a lab that wouldn't steal our formula. We refused to settle because quality was non-negotiable.
The First Success
When that first customer told us they "forgot they were chafed," we knew AfterBurn was more than just another product—it was a game-changer.
The Bigger Vision
Today, we're not just healing athletes—we're working to make triathlon and endurance sports more accessible and inclusive for everyone.
Looking Ahead
Five years from now, we envision athletes living more active, healthier, happier, and adventurous lives because Streetlight Athletics exists. We're not just selling products—we're supporting the healing process that keeps you moving at every stage of your journey.
Our ultimate goal? That someone, somewhere, will simply say "Thank you for the support" or "Thank you for the help." Because at the end of the day, that's what we're here for—to keep you moving, no matter what.
Join Our Mission